THE VIRGINIA MOUNTAINEER

 

On-Line Edition

Buchanan County's Family Newspaper Since 1922

Thursday, August 24,  2006

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Effective Advertising Made Easy!

Personnel
Lodge Compton             Sam Bartley
Editor & Publisher         General Manager/
                                        Advertising Manager

Mekesha Baldwin
Classified Manager

Split Runs

Not Available.
                Retail Advertising 
NATIONAL RATE............SAU Unit $7.63 col. in.
(Commissionable) 

OPEN RETAIL..................................$7.63 col. in.
Established Retail..................................$6.57 col. in.
Established Frequency
& Space Usage....................................$6.30 col. in.

PREPRINTED INSERTS
24 or more a year..................................$55.00m
13 to 23 a year......................................$60.00m
  6 to 12 a year......................................$65.00m
  2 to 5 a year........................................$70.00m
  1 time only...........................................$75.00m
(Inserts should be shipped freight prepaid. Boxing
preferred. Limited zoning available.)

Special Services 
Proofs available as time permits. Tearsheets provided in
reasonable numbers. Layout assistance provided.
National art service available at no extra cost.

Column widths in inches (approx.)

 1 column (9.5 picas)  1 9/16" (1.58")
 2 columns (20 picas) 3 5/16" (3.33")
 3 columns (30.5 picas) 5 1/16" (5.08")
 4 columns (41 picas) 6 13/16" (6.83")
 5 columns (51.5 picas)  8 9/16" (8.58")
 6 columns (62 picas)  10 5/16" (10.33")

Cost = Number of Columns (width) X Number of Inches (height) X Rate

 
             Color Charges
Each Additional Color............................$85.00
Full Color..............................................$255.00
               Special Pages/Sections
  A. Social Events
  B. Sports
  C. Church
  D. Opinion
SPECIAL EDITIONS
  A. Annual Progress     (Feb)
  B. Home & Garden     (Mar)
  C. Graduation             (May)
  D. Back to School       (Aug)
  E. Car Care                 (Oct)
  F. Christmas                (Dec)
              Commissions
Commission to all qualified
Advertising Agencies...............................15% and 2		                      Mechanical
A. Repro Offset Proofs preferred.
B. Six Columns to page.
C. Column width, 12.2 picas (SAU).
D. Column depth, 21.5 inches.
E. 1806 Agate Lines to page.
F. Screens 65 to 100 line preferred.
              General Policy
All advertising subject to approval. Cash with order
may be required if prior credit has not been approved.
A 60 day notice will be given prior to revision. Beer,
wine, liquor and tobacco advertising accepted.		                     Regulations 
Generally accepted good business practices prevail.
In no event will this newspaper be responsible for
error greater than the cost of the advertisement.
         Special R.O.P. Units 
Prior arrangements required.		                    Closing Time
A. Monday 5:00 p.m., current week.
B. Cancellations up to Tuesday noon, subject to
      press run.

Business Cards

Black & White- $60.00 first 500
                         $20.00 per additional 1000

Two, Three, Four Color processing available by quote.