THE VIRGINIA MOUNTAINEER

 

On-Line Edition

Buchanan County's Family Newspaper Since 1922

Thursday, March 23,  2006

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Effective Advertising Made Easy!

Personnel
Lodge Compton             Sam Bartley
          Editor & Publisher         General Manager/
                                             Advertising Manager

Mekesha Baldwin      Cathy St. Clair
 Classified Manager         News Editor

Split Runs

Not Available.

 Retail Advertising
NATIONAL RATE..............................SAU Unit $7.49
(Commissionable) 

OPEN RETAIL....................................$7.49 col. in.
Established Retail..................................$6.44 col. in.
Established Frequency
& Space Usage.....................................$6.15 col. in.

PREPRINTED INSERTS
24 or more a year..................................$55.00m
13 to 23 a year......................................$60.00m
  6 to 12 a year......................................$65.00m
  2 to 5 a year........................................$70.00m
  1 time only...........................................$75.00m
(Inserts should be shipped freight prepaid. Boxing
preferred. Limited zoning available.)

Special Services
Proofs available as time permits. Tearsheets provided in
reasonable numbers. Layout assistance provided.
National art service available at no extra cost.

Column widths in inches (approx.)

 1 column (9.5 picas)  1 9/16" (1.58")
 2 columns (20 picas) 3 5/16" (3.33")
 3 columns (30.5 picas) 5 1/16" (5.08")
 4 columns (41 picas) 6 13/16" (6.83")
 5 columns (51.5 picas)  8 9/16" (8.58")
 6 columns (62 picas)  10 5/16" (10.33")

Cost = Number of Columns (width) X Number of Inches (height) X Rate

 

Color Charges
Each Additional Color...........................$85.00
Full Color..............................................$255.00

Special Pages/Sections
A. Social Events
B. Sports
C. Church
D. Opinion
SPECIAL EDITIONS
  A. Annual Progress     (Feb)
  B. Home & Garden     (Mar)
  C. Graduation             (May)
  D. Back to School       (Aug)
  E. Car Care                 (Oct)
  F. Christmas                (Dec)
Commissions
Commission to all qualified
Advertising Agencies...............................15% and 2
Mechanical
A. Repro Offset Proofs preferred.
B. Six Columns to page.
C. Column width, 12.2 picas (SAU).
D. Column depth, 21.5 inches.
E. 1806 Agate Lines to page.

F. Screens 65 to 100 line preferred.
General Policy
All advertising subject to approval. Cash with order
may be required if prior credit has not been approved.
A 60 day notice will be given prior to revision. Beer,
wine, liquor and tobacco advertising accepted.
Regulations
Generally accepted good business practices prevail.
In no event will this newspaper be responsible for
error greater than the cost of the advertisement.
Special R.O.P. Units
Prior arrangements required.
Closing Time
A. Monday 5:00 p.m., current week.
B. Cancellations up to Tuesday noon, subject to
      press run.

Business Cards

Black & White- $60.00 first 500
                         $20.00 per additional 1000

Two, Three, Four Color processing available by quote.

Full Color - $100 per 500